How Subliminal Messages Work
Subliminal is defined as “below the threshold of consciousness”. Subliminal messaging refers to the act of sending messages direct to the powerful subconscious mind, the part of your brain that controls everything from memory to body temperature to providing your conscious mind with its core traits.
The most famous experiment in subliminal messaging history was conducted by pioneer Dr James Vicary, who flashed the words “I want popcorn” and “Drink more coke” in front of a movie audience for just 100-milliseconds. Nobody officially “saw” the messages—they were below the threshold of consciousness—yet popcorn sales shot up 57.8% and coke sales increased 18.1%.
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